Sachin Tendulkar’s Business Portfolio
1SRT Sports Management Pvt. Ltd.
Role: Co-Owner & Manager
Founded: 2016
Valuation: Not Publicly Disclosed
Focus: Sports Management & Social Initiatives
Ownership: Co-owned with Anjali Tendulkar
2True Blue
Role: Co-Founder & Investor
Founded: 2016
Valuation: Not Publicly Disclosed
Focus: Apparel (Men’s Fashion)
Ownership: Partnership with Arvind Fashions
3Tendulkar’s / Sachin’s
Role: Co-Owner
Founded: 2002
Valuation: Closed in 2007
Focus: Fine-Dining Restaurants
Ownership: Partnership with Sanjay Narang
4S Drive and Sach
Role: Stakeholder & Brand Ambassador
Founded: 2007
Valuation: Not Publicly Disclosed
Focus: Healthcare, Fitness, and Sports Products
Ownership: Joint Venture with Future Group & Manipal Group
5Kerala Blasters FC (ISL)
Role: Co-Owner (Former)
Founded: 2014 (Sachin joined 2014, exited 2018)
Valuation: Not Publicly Disclosed
Focus: Professional Football Team
Ownership: 40% (Sold in 2018)
6SRT10 Athleisure Pvt. Ltd.
Role: Co-Founder & Investor
Founded: 2024
Valuation: Early Stage
Focus: Sports Athleisure Brand
Ownership: Partnership with Whiteboard Capital
7100MB (JetSynthesys)
Role: Investor & Strategic Partner
Founded: 2021 (Sachin’s involvement)
Valuation: Not Publicly Disclosed
Focus: Digital Cricket Entertainment
Ownership: Invested ~$1M in JetSynthesys
Sachin Tendulkar’s Business Investment Timeline
- 2002: Tendulkar partnered with Saatchi & Saatchi to form Saatchi Tendulkar, a sports management company, demonstrating his early foray into sports business.
- 2007: He entered into a long term brand endorsement deal with the then newly formed Dev group, that had a product range including sports wear, and health drinks. Showing his commitment to business even during his playing days.
- 2012: Tendulkar became a co-owner of the Kerala Blasters FC, a prominent football club in the Indian Super League. This marked his significant investment in fostering football’s growth in India.
- 2014: he made a strategic investment with smartron, a smart device manufacture. Showing his belief in made in india products, and the developing electronics sector.
- 2016: Tendulkar co-launched True Blue, a menswear apparel brand in collaboration with Arvind Fashions. This venture focused on offering contemporary Indian fashion to the modern man. This brand had goals of significant sales numbers in the coming 5 years.
- 2023: Tendulkar becomes the “Strategic investment and brand ambassador” of Azad Engineering, that works in sectors like aerospace, and energy. Which is another example of him supporting the made in India push.