Taylor Swift’s Business Portfolio
1 Taylor Swift Productions
Founded: 2008
Valuation: Undisclosed
Focus: Film & Visual Media Production
2 13 Management
Founded: 2008
Valuation: Private
Focus: Artist Management & Brand Operations
3 Taylor Swift Fragrances
Founded: 2011
Valuation: N/A
Focus: Perfume & Beauty Products
4 Taylor Swift Merchandise
Founded: 2006
Valuation: N/A
Focus: Apparel, Accessories & Collectibles
5 Real Estate Investments
Founded: N/A
Valuation: Over $80M
Focus: Luxury Properties in NYC, LA, Nashville
6 Tech & Startup Investments
Founded: Various
Valuation: Private
Focus: Platforms like Songkick, Pinterest
7 Clothing Collaborations
Founded: 2008 (L.E.I.), 2019 (Stella McCartney)
Valuation: N/A
Focus: Fashion Lines Inspired by Albums
8 Greeting Cards & Dolls
Founded: 2009
Valuation: N/A
Focus: American Greetings Cards & Jakks Pacific Dolls
9 Taylor Swift Education Fund
Founded: 2019
Valuation: N/A
Focus: Scholarships for Music Students
Taylor Swift’s Business Investment Timeline
- 2008: Launch of 13 Management: Taylor Swift founded 13 Management, her own management company, to oversee her career and business ventures. This move allowed her greater control over her brand and professional decisions.
- 2011: Introduction of Taylor Swift Fragrances: In collaboration with Elizabeth Arden, Swift launched her line of fragrances, starting with “Wonderstruck.” The success of this venture expanded her presence in the beauty industry.
- 2014: Formation of Taylor Swift Productions: Swift established Taylor Swift Productions to manage the production of her music videos, documentaries, and other visual media, further solidifying her influence in the entertainment industry.
- 2019: Re-recording of Early Albums: Following the sale of her master recordings to Scooter Braun, Swift announced plans to re-record her first six albums. This strategic move aimed to regain control over her music catalog.
- 2020: Release of “Taylor’s Version” Albums: Swift began releasing re-recorded versions of her earlier albums, labeled as “Taylor’s Version,” starting with “Fearless.” These releases were both commercially successful and critically acclaimed.
- 2025: Acquisition of Original Masters: After years of effort, Swift successfully acquired the master recordings of her first six albums from Shamrock Capital Advisors, marking a significant milestone in her career. The Wall Street Journal