Virat Kohli’s Business Portfolio
1One8
Founded: 2017
Valuation: Not Publicly Disclosed
Focus: Sportswear & Lifestyle (incl. One8 Commune restaurants)
2WROGN
Founded: 2014
Valuation: ~$100M (Estimated)
Focus: Fashion & Apparel
3FC Goa
Founded: 2014 (Kohli invested in 2014)
Valuation: ~$40M (Estimated)
Focus: Professional Football Club (Indian Super League)
4Nueva
Founded: 2017
Valuation: Not Publicly Disclosed
Focus: Fine Dining Restaurant
5Chisel Fitness
Founded: 2015
Valuation: Not Publicly Disclosed
Focus: Gym & Fitness Centers
6UAE Royals
Founded: 2015 (Kohli invested in 2015)
Valuation: Not Publicly Disclosed
Focus: Tennis Team (International Premier Tennis League)
7Bengaluru Yodhas
Founded: 2015 (Kohli invested in 2015)
Valuation: Not Publicly Disclosed
Focus: Pro Wrestling League Team
8Blue Rising Team
Founded: 2023
Valuation: Not Publicly Disclosed
Focus: Electric Powerboat Racing (E1 World Championship)
Virat Kohli’s Business Investment Timeline
- 2014: Co-founded FC Goa. Recognizing the burgeoning popularity of football in India, Kohli became a co-owner of FC Goa, a team in the Indian Super League (ISL). This move signaled his early interest in sports management and investment, aiming to contribute to the growth of football in the nation.
- 2014: Launched Wrogn. Venturing into the fashion industry, Kohli introduced Wrogn, a youth-focused fashion brand in collaboration with Universal Sportsbiz (USPL). The brand quickly gained traction, leveraging Kohli’s style icon status to resonate with young consumers.
- 2015: Invested in Chisel Fitness. Recognizing the importance of fitness, Kohli invested in Chisel Fitness, a Bengaluru-based fitness chain. This move aligned with his personal brand and promoted a healthy lifestyle, expanding the gym’s reach across India.
- 2019: Acquired a stake in Puma India. Solidifying his long-term partnership with Puma, Kohli invested in Puma India, becoming a co-owner. This strategic investment deepened his engagement with the sports apparel giant, showcasing his commitment to the brand.
- 2019: Launched One8 Commune. Expanding his presence in the hospitality sector, Kohli introduced One8 Commune, a chain of restaurants. These establishments, located in major Indian cities, reflect his personal taste and offer a unique dining experience.
- 2020: Invested in Hyperice. Diversifying his investment portfolio, Kohli backed Hyperice, a recovery technology company. This move showcased his interest in innovative wellness solutions and their potential in the sports and fitness industries.
- 2022: Partnered with Rage Coffee. Entering the fast-growing direct-to-consumer (D2C) coffee market, Kohli collaborated with Rage Coffee, becoming an investor and brand ambassador. This strategic partnership aimed to leverage his popularity to enhance the brand’s visibility and market penetration.
- 2023: Became an investor in Blue Tribe Foods. Showing his commitment to sustainable food options, Kohli invested in Blue Tribe Foods, a plant-based meat company. This investment reflected his personal shift towards a more plant-based diet and his support for eco-friendly alternatives.
- 2023: Invested in Digit Insurance. Entering the insurance sector, Kohli invested in Digit Insurance, a digital insurance company. This move displays his interest in the fintech space, and his desire to support companies which use technology to reach a large audience.